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This bar graph shows the annual salary for Marketing Managers.
Data sourced from O*NET Online, provided by the BLS Occupational Employment and Wage Statistics wage estimates.
This line chart shows the projected job growth over 10 years for Marketing Managers.
Projected Growth Rate in Job Openings by 2031: 10%
Data sourced from CareerOneStop, provided by the U.S. Department of Labor.
Evaluate the financial aspects of product development, such as budgets, expenditures, research and development appropriations, or return-on-investment and profit-loss projections.
Formulate, direct, or coordinate marketing activities or policies to promote products or services, working with advertising or promotion managers.
Identify, develop, or evaluate marketing strategy, based on knowledge of establishment objectives, market characteristics, and cost and markup factors.
Becoming a marketing manager involves a combination of education, experience, and skills development. If you're interested in steering a brand's marketing strategy and leading campaigns that resonate with audiences, here are the steps you can take to achieve your career goals.
While it's possible to work your way up from entry-level positions, most marketing managers start with a strong educational foundation. Consider pursuing a degree in the following fields:
Some marketing manager positions may even require or prefer an advanced degree like an MBA with a specialization in marketing.
Hands-on experience is crucial in the marketing field. You can start by taking on internships or entry-level roles such as:
These roles will help you understand the basics of marketing and allow you to work on projects that will add value to your resume.
A successful marketing manager possesses a blend of creative, analytical, and leadership skills. Focus on building the following:
Consider taking online courses or certifications to further hone these skills.
Networking can open doors to opportunities that might not be advertised publicly. Attend industry conferences, join professional organizations, and connect with peers and mentors through platforms like LinkedIn.
While not always mandatory, professional certifications can boost your credibility and demonstrate your commitment to the field. Some recognized certifications include:
Marketing is an ever-evolving field, so it's important to stay current with trends and technologies. Follow reputable marketing blogs, subscribe to industry publications, and participate in webinars.
After acquiring several years of experience and a proven track record of successful campaigns, you can position yourself for a promotion or seek out higher-level positions at other companies.
Remember, each step you take towards becoming a marketing manager is an investment in your career's future. With dedication and continuous learning, you'll be well on your way to joining the ranks of top marketing professionals.
To become a marketing manager, typically you'll need:
While not always required, certifications can enhance a marketing manager's credentials:
Certifications demonstrate expertise and commitment to the profession.
Essential skills for marketing managers include:
Marketing managers can find opportunities across various industries:
To advance your career as a marketing manager:
According to the U.S. Bureau of Labor Statistics, employment of marketing managers is projected to grow faster than the average for all occupations. This growth is due to the importance of marketing in attracting customers in all industries.
Typical job responsibilities include:
Earnings vary based on experience, industry, and location. The U.S. Bureau of Labor Statistics provides up-to-date salary information. On average, marketing managers earn a substantial salary, often with additional bonuses and benefits.
Yes, many companies offer remote work options for marketing managers. However, this depends on the company's policy and the nature of the work involved.
Consider joining professional organizations such as:
Membership in these organizations can provide networking opportunities, industry insights, and professional development resources.